Busch Light Has Become Way Bigger Than You Think

Dear Client: Is the recession causing trade down? It certainly ain't hurting Busch Light, which in recent weeks has popped into the top 3 volume share gainers for beer in scandata, the four weeks to 6/12, per IRI data supplied by A-B.   And while Busch Light’s trends might be aided by trade down as of late, it’s important to note that the brand was cruising well before the recession [see BBD 08-23-2020], and even before the pandemic. In fact,