A Domestic Comeback Brewing?

Dear Client: There’s some dollar growth coming from some interesting places in the food channel, per the latest NielsenIQ scans for the four weeks ending May 14. Overall dollar growth is down 2% in the channel for the four weeks, but that’s predominantly owed to declines from hard seltzer (-13.8%), cider (-9.7%) and craft (-7.8%). Every other segment tracked by NielsenIQ is growing dollars over the frame in food.  Yep, even the below premium and malt liquor segments are growing