Dos Equis Tequila-Based RTD Margarita Debuts this Summer

Dear Client: Dos Equis is launching a spirit-based RTD margarita, to launch this summer (June/July).  “The brand [Dos Equis] is flying,” Heineken USA CMO Jonnie Cahill told BBD, riding off  a “very successful wave of innovation,” like the Variety Pack and Lime & Salt offering.  The new 4-pack of 12 oz. slim can margaritas will be line priced with market leader Cutwater, and hit 10 states.  Jonnie called the 10% ABV tequila-based margarita brand the “logical next step” for Mexican