White Claw’s Second Act

Dear Client: John Shea – who is coming up on two years as CMO of Mike’s, by the way – dropped into BBD virtual offices (AKA the phone) to share some news about a giant new campaign for White Claw, and why they expect to win their main selling season: Summer.    Though the seltzer category has indeed slowed, John says they’ve actually picked up share. White Claw is currently at 46 dollar share of seltzer, up three or four points