Bud Light Leveraging Powerful Sports Sponsorships: NFL, NHL, Soccer, Boxing and Rodeo

Dear Client: Anheuser-Busch VP marketing Bud Light, Andy Goeler, had a few big announcements at last week's SAMCOM meeting. Besides teasing a new, more optimistic direction for Bud Light marketing [see Friday's issue], he also laid out some significant sports partnerships.  The biggest? The “no. 1 beer brand in the industry is partnering with the no. 1 sport for 5 more years," he said.  OK: We actually reported this in late December. But Andy detailed what it involves, and it’s