SAMCOM: Bud Light Gets Messaging Makeover With Optimistic Tag: “This Will be Good”

Dear Client: This week’s Anheuser-Busch SAMCOM show had a “difficult” last-few-weeks decision to pivot to virtual, said A-B's VP Business and Wholesaler Development, Bob Tallett, who opened the show Tuesday morning. But they had a pretty damn good backup plan -  broadcasting from Madison Square Garden.  To wit: “As a “leader in sports marketing,” he said, it’s “only fitting that we come to you from this iconic venue.” Indeed, on January 7, A-B and MSG signed a multiyear sponsorship renewal,