A-B Rolling New E-commerce Pilot in Texas

Dear Client: Those who have been paying attention to Anheuser-Busch InBev earnings have likely noticed the premium that the brewer has put on e-commerce globally.  Indeed, ABI's "digital transformation" was the subject of their Q3 earnings report. Direct to consumer efforts have generated more than $1 billion YTD for the company, with their e-commerce platform up 93% [see BBD 10-29-2021].  Asked on the call what new ABI chief Michel Doukeris will do differently in leading the global beer giant, he