Sonic Seltzer to Add 10-20 States in 2022

Dear Client: It's been a "whirlwind experience," says COOP Aleworks president Sean Mossman on the challenges in launching the line of Sonic Drive-In hard seltzers in its home state of Oklahoma, all in under a year.  In that time they've blown out inventory faster than planned, limited expansion, found a permanent contract producer, tweaked formulation and packaging, and more. EXPANSION PLANS. Sean tells BBD they will enter "in the range of 10 to maybe as many as 20 new states