FMB/Seltzer Takes “Another Dramatic Hit” in October BPI

Dear Client: Distributor orders of the FMB/seltzer segment have sat in contraction territory for two straight months now, per the latest Beer Purchasers’ Index from the NBWA. The FMB/seltzer segment first dipped into contraction territory in September, with an index of 40, marking a massive 51-point drop from September 2020 when the segment posted a 91.  And FMB/seltzer found itself below the magic mark of 50 yet again in the latest BPI for October, posting a 44, which also represented