Grokking Hard Seltzers with Buffalo Wild Wings

Dear Client: "We're pretty close to seeing 2019 numbers again."  That from America's largest on-premise beer chain buyer, Buffalo Wild Wing's beverage innovation manager Jason Murphy, whom we spoke with earlier this week on a variety of topics.  But we were particularly interested in how hard seltzers play in an on-premise sports bar environment. For BWW, packaged seltzers have been a bust, (keep in mind BWW is predominantly a draft account, with 90% going through taps). "Packaged seltzer has been