NBWA Panel Themes: Premiumization, Efficiency and Differentiation

Dear Client: NBWA’s second general session featured a beyond beer panel with Diageo Beer chief Nuno Teles, Molson Coors Beyond Beer chief Pete Marino and New Belgium CEO Steve Feccheimer, moderated by Benj Steinman of BMI.  Those chiefs shared some interesting details about their business trajectories, if no shocking revelations. In a nutshell, the beer industry needs more romance, as sexy spirits continue to eat its share. Premiumized products, better marketing, higher prices and less complexity will help stop the