Twisted Tea’s Big Fall Plans

Dear Client: Did you know that Twisted Tea is now the top FMB brand family?  Yep. The brand is tracking as the no. 1 FMB brand family, after having its biggest summer ever, per Boston Beer Company.  Twisted has beaten out the Mike's brand family for the 13 weeks through 9/12 in IRI's multi-outlet and convenience channel.  It's a full 25% of the FMB category in the latest four weeks, and 92% of the hard tea space.  And it's growing.