Dave Burwick Answers the Big Questions Surrounding Seltzer

Dear Client: Yesterday, we shared some of the latest share and brand trends from the fast-growing Truly franchise. But we reached out to Boston Beer CEO Dave Burwick to dig deeper. We're interested in the hot topics, like: How on earth is seltzer going to double? Is it really pulling in on-premise yet? What about shortages? And when will Truly get to the top share player?Dave answered all of that, and more.  ON SELTZER'S CHANCES TO DOUBLE. We asked Dave: