On-Premise to the Rescue?

Dear Client: Well, well, well. How the tables turn… Here we are a little over a year after the beginning of the pandemic and there’s some thought that beer may now be able to depend on the on-premise to offset some of the volume declines seen in the off-premise. That would’ve been preposterous a year ago, and it still sounds crazy now. But believe it or not, it’s happening. Molson Coors chief commercial solutions officer, Jeff Long, tells us that