How LightSky Will Follow its Debut Blockbuster Year

Dear Client: How about a fast-growing beer that isn’t a seltzer, a Mexican import or Mich Ultra?  That’s 95-calorie Blue Moon LightSky, the brand that had a lot of distributors buzzing at Molson Coors’ 2020 spring meeting. Now supply can actually meet demand, brand chiefs tell us. So they’re prepping for a huge summer selling season for the brew, which appeals to young drinkers of both genders. Mara Schaefer, senior director of marketing for Blue Moon, tells BBD that the