Dear Client: Topo Chico Hard Seltzer started rolling out on March 29, to a handful of territories (but high spotting in its American home market of Texas). Here in Texas, we've encountered frenzied shopping of displays of the new hard seltzer launch at retail, and whispers of a fast start, everywhere we inquire. FIRST WEEK: 19.2-SHARE OF TEXAS SELTZER, 3.2 NATIONALLY. Indeed, scan data is in and it's muy bueno. The brand gained a near fifth of seltzer share (19.8%)
You need a subscription to access this article.Login now or subscribe to get daily industry insights!
Log In
Forgot Password
Don’t have an account yet?
SUBSCRIBE