Truly Iced Tea Already the Fifth Largest SKU in Seltzer

Dear Client:  How's this for a fast start: Boston Beer CEO Dave Burwick told BBD that Truly Iced Tea, their new, big hard seltzer bet for 2021, is already the fifth largest SKU in seltzer, at just about a month in market.  Per the most recent IRI data for the last four weeks, "Truly Tea was a 4.6 share of hard seltzer." Meanwhile, "Michelob Ultra Organic Seltzer was at 2.8 and Bud Light Lemonade Seltzer was at 1.3," which notably