Yuengling’s Texas Challenge

Dear Client:  The new joint-venture between Molson Coors and Yuengling has chosen Texas as their first expansion market, which is not surprising. Here's why: It's the largest market they've opened yet.Molson Coors has a large brewery in Fort Worth with capacity. Texans tend to prefer darker colored, but lighter tasting lagers.   At first beer folks in Texas thought Shiner Bock would be the most vulnerable, at least from a taste profile.  But the two brands are at least one or maybe