Here Comes “The Fixx” Hard Seltzer from Bang, With Electrolytes

Dear Client:  "The Fixx." It sounds like a Beachbody workout, or maybe a supplement. And that's half appropriate, because it's actually the imminent hard seltzer from Bang we first told you about last week.  According to a sell sheet BBD has procured from our never-failing, nefarious backchannels, Bang's "Fixx" hard seltzer will hit the regular segment benchmarks: 5% ABV, 100 calories, zero sugar. Its claim to fame, however, is "electrolytes," as BBD broke news last week [see BBD 11-18-2020].  And