The Importance of Gross Profit

Dear Client:  After a busy two weeks of virtual meetings, I spent my Sunday evening looking over the NBWA Virtual Conference cadre of videos to watch a few that I missed.  (Ed. Note:  All the presentations and speeches are available on-demand until Halloween if you wanna catch up. There are some very interesting presos posted there).  One that caught my eye was Joe and Wes Verno's presentation on the importance of gross profit to beer distributors.  You should watch it