Boston Has a Few More Tricks Up its Sleeve For ’21

Dear Client:  This week, Boston Beer is hosting annual brand plan meetings —virtually, of course — for its six divisions of wholesalers across the nation. It focuses on major innovations and campaigns for 2021.   You’ve heard about some of their big launches for 2021, like Truly Iced Tea, from BBD. But we have more details on that and other big rollouts, like the national(ish) launch of Dogfish Head’s Scratch-Made (canned) Cocktails, in vodka and whiskey formulations. And Sam Adams and