Molson Coors/Yuengling: “It’s a New Supplier”

Dear Client:  It's hard to believe it's been a week and a day since D. G. Yuengling & Son and Molson Coors Beverage Co. announced a JV to expand the Pennsylvania-based brewer to 25 westward states.  Luckily, 17-year Yuengling vet Pat Pikunas, now VP of Strategic Planning and Development, fleshed out some insights on the deal, including details about how and where they’ll expand (not necessarily always with the MC network), new brand opportunities in convenience, the culture dynamic and