Grokking the Monster/Topo Seltzer Issue with Distributors

Dear Client: For this piece, we look to Aristotle's classic method of call and response, where we look at a recent beer distributor survey conducted by Bonnie Herzog and her team at Goldman Sachs regarding non-alc players getting into the hard seltzer business, and then we give you our take on what the distributors said.   What's interesting about the survey is that on most questions, distributors were pretty evenly scattered on their opinions, so it's anybody's guess on who is