Wine & Spirits Are Outperforming Beer. Or are They?

Dear Client: Total beverage alcohol spending is forecasted to drop by 12.5% in the U.S. in 2020, according to Jon Moramarco, managing partner of BW166 and editor of the Gomberg-Fredrikson report, reported Wine & Spirits Daily on Friday. That’s estimating off-premise spending to be up 13.7% and on-premise spending down just over 48% for the year. What struck me after re-reading that over the weekend is the estimated dollar drop in total beverage alcohol, and I trust Gomberg-Fredrikson with accurate