The “Little” Brand Eyeing a Big Comeback

Dear Client: When a company dusts off a 60-year-old brand, typically, they’re banking on nothing but nostalgia. Very rarely is a brand dug up from the vault with qualities that hit on today’s trends, but Little Kings Cream Ale may buck that notion. We’ll explain why in just a minute, but first we have to take a trip back because there is a lot of background to cover.  A LITTLE HISTORY LESSON. Some of you old heads may recall Little