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Pabst Launching Slew of Better-For-You Brands

Dear Client: Yesterday, Pabst's Centralized Sales Team sent notice to distributors of several launches, including Pabst Hard Peach Tea, Pabst Hard Cold Brew, and New Holland Lightpoint. PABST HARD PEACH TEA, at 4% ABV and 100 calories, seems one of the biggest bets. Available now (or imminently), it seeks to fill the white space of low-calorie hard teas with national availability. (Twisted Tea and Arnold Palmer Spiked are around 200 calories per 12 oz. serving.) "Hard teas are an established

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