PepsiCo and Bang Sign “Exclusive” North American Distribution Agreement, Effective Immediately

Dear Client: Welp, we told readers it may be imminent, and now it's come true: PepsiCo and Bang Energy maker, VPX, have "entered into an exclusive alliance for PepsiCo to distribute the portfolio of Bang Energy beverages in the United States," the companies just announced, as PepsiCo reported Q1 earnings today. This alliance is "effective immediately and is set to significantly increase distribution of the Bang beverage lineup."  Bang was born in 2012. The company claims to be carried in