A-B Cashing In on XFL Partnership

Dear Client: Whether the XFL has any staying power remains to be seen, but it appears that three games into the season Anheuser-Busch’s bet on the new football league has already paid off. The numbers behind A-B’s deal with the XFL aren’t public of course, but we would venture to guess that it was considerably cheaper than most of the professional sports partnerships A-B has struck, considering the amount of risk involved. Many have tried to compete with the NFL