A Peek at the New Bud Light Seltzer Campaign

Dear Client: Get ready to see more of the Bud Light Seltzer campaign. The full spots start hitting this weekend, featuring a cast of small-town characters from Seltzer, PA, the drink's spokestown.  If you saw last weekend's teaser featuring Seltzer's "mayor" practicing how to pitch "seltzer," it's more of that.  Like "Cheers" meets a small town Coen Brothers movie, without the blood. And throw in a lot of The Office.  We've seen a total of eight preliminary spots so far