The Huge Beer Drinking Holiday Nobody Talks About

Dear Client: You know what I'm talking about.  College kids, post-grads, and even 30-somethings coming back to their hometown to visit their folks for Thanksgiving, and on the Wednesday night before, they huddle up in their old local haunts to meet with their old high school friends over a few bevs. It's the big on-premise night that is often overlooked.    But exactly how much more beer gets poured over the bar on Thanksgiving Eve vs. a regular Wednesday? That's