Is Draft Seltzer Viable? The Shotgun Seltzer Case Study

Dear Client:  In July we reported on Shotgun Seltzer, a local draft “craft” seltzer play in one of the biggest beer markets in the country: Texas.  But just a few weeks ago, we saw huge displays of a package offering from Shotgun, at none other than giant regional grocer, H-E-B. This proposition was slightly different: Where Shotgun Seltzer’s inaugural draft offering, Bramble, clocked in a 5.2% ABV, under 100 calories and less than 3 grams of sugar, their package offering,