MillerCoors Teases New Seltzer with Super Fruit for Spring Launch

Dear Client: In an online session with distributors today, just one week after lots of innovation announcements at their Vegas meeting, MillerCoors announced they are planning to release a new hard seltzer named Vizzy next spring (a spokesperson clued BBD in).  “We know this segment is going to continue to grow,” VP of Innovations Sofia Colucci told distributors. “While we have a great proposition with Henry’s, we still have room to grow and we’re going to launch a brand that