A-B: Natty Seltzer Already Outpacing Truly on Rate of Sale in 26 Markets

Dear Client: Natural Light Seltzer is apparently making waves.  That's a bad -- but fitting -- pun: just yesterday, we reported the brand's weekend pr stunt, whereby Trevor Wallace, the guy behind the White Claw viral video, landed a Natural Light Seltzer-branded helicopter atop a yacht docked at the Catalina Wine Mixer festival [see BBD 09-08-2019]. A-B wanted to build on the momentum, because they also sent an update to wholesalers today on brand traction.  "We are excited to share