Dos Equis Goes Back to School in Latest Campaign

Dear Client: Dos Equis is doing things a little different in the fourth year of its College Football Playoff Partnership. The new campaign, dubbed "College Football Football College," will take a more interactive approach – sending college football fans back to school to earn “a real degree in college football watching.”  Gone are the faces of last year's campaign -- ‘HBC’ Steve Spurrier and ‘Mad Hatter’ Les Miles -- and in come former NFL pros like Jay Cutler and Martellus