Constellation to Discontinue Svedka Spiked Seltzer

Dear Client: While hard seltzers have been by far the success story of the summer, Constellation notified its distributors late last week to inform them that “all SKUs of SVEDKA Spiked Seltzer are being discontinued” due to disappointing sales.   BACK TO THE DRAWING BOARD. The news shouldn’t come as too big a surprise. Within the past few months, Constellation brass has sort of hinted that Svedka Spiked Seltzer might not be their final solution to the category, even after tweaking