New Natural Light Seltzer: Hard Seltzer Meets Beer Pong… Will Retailers Balk?

Dear Client: Late this summer, Natural Light hopes to lay a big turd in White Claw's punch bowl. Having launched Strawberry Lemonade Naturdays -- which A-B says is among the top beer innovations this year -- value brand Natural Light is leveraging yet another extension. Natural Light Seltzer. Yes, this time, it's a seltzer. A seltzer going directly after White Claw, with just two flavors, in a new space that theoretically makes sense: "Better Value." They plan to price at