Beer Business Daily – beer industry news and numbers

Smirnoff Gunning For a Top 3 Hard Seltzer Spot

Dear Client: It's a seltzer theme for today's issue. Get used to it: Boston Beer reports this afternoon, and you can bet their stock is depending a lot on trends for Truly Hard Seltzer, the second largest hard seltzer (behind White Claw).  We'll bring you the deets when that hits. But we're not talking Truly right now. No: Smirnoff, long a juggernaut in the regular FMB category, is gunning to reach the no. 3 hard seltzer position this summer with

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