Larger Craft Packs A Tough Sell to Kroger, and Other CBC Retail Panel Highlights

Dear Client: One of the biggest takeaways of the retailer panel at CBC, which featured a slew of Kroger (and its banners) beer assortment and category managers? They’re not so hot on larger craft packs. Not just the 15- and 18-packs; even 12 packs. “I wanna caution everyone on the larger packs,” said Matt Boyd, Kroger beer regional category manager for Michigan, the Mid Atlantic and Atlanta. Their customers tell them that variety is one of the things that makes