How High Can High End Be?

Dear Client: Well, it could be 70% of dollar share soon, says Constellation. Despite challenges in the low end, Constellation expects beer to continue to lead dollar growth for total beverage alcohol for the next three years. They project that the category, driven by its high end, will grow dollars 4%-6% between 2019-2021. This, via the company's Beer Industry Outlook, which is out to its distributors today. Beer's expected 4%-6% growth trend leads wine and spirits' future projections; those categories