A-B Unveils its Super Bowl Roster

Dear Client: Anheuser-Busch's marketing chief, Marcel Marcondes, called up BBD yesterday to hold a preliminary discussion on their plans for the Super Bowl, and we have some good and bad news to share from our conversation. The bad news: We don't have any creative to share with you just yet. The good news: We locked down the details on the duration of A-B's airtime during the big game, what products will appear during that time, and the overall theme of