HUSA’s Three Steps to Start Winning Again

Dear Client:New Heineken USA chief, Maggie Timoney, doesn't beat around the bush."I know the numbers," she said up on stage at HUSA's National Distributor Convention last week, "there's no pomp and circumstance… We are not winning."Indeed, get a load of these two stats from Maggie:HUSA only has four states growing share YTD through AugustAnd HUSA only has four brands growing in the portfolio: Carta Blanca, Tiger, Prestige and Sagres"That's not good enough," she said. Adding, it's "unacceptable" that their big