A-B Rejiggers the High End

Dear Client:Anheuser-Busch announced yesterday that they're rejiggering their High End group to better align commercial structure with business strategy.Here's how: A-B will reorganize the High End into "two separate entities," VP of business and wholesaler development, Bob Tallett, shared in a letter to wholesalers.All of A-B's craft partners will now be in a stand-alone unit. This "dedicated craft structure" will allow A-B to "focus on national leadership in key craft styles and accelerate the growth of our 12 craft partners