Heineken Debuts New “High Energy” U.S. Campaign

Dear Client:Who says you can only swing from the ceilings with Champagne?Today, Heineken is rolling out a new U.S.-centric campaign, playing on beer's celebratory, spontaneous nature, and the brand's connection to soccer. It includes TV, digital and outdoor, created in collaboration with Publicis Worldwide New York.The new digs are called "Cheers to the Unexpected." And it represents "the biggest Heineken investment in media for TV/Radio/Out of Home of the year, with an increase of 20% vs last year," Heineken communications