Introducing Mich Ultra Pure Gold

Dear Client:At yesterday's Beer Marketer's INSIGHTS seminar, Anheuser-Busch VP of sales Alex Medicis mentioned a new Mich Ultra extension, Mich Ultra Pure Gold.What could possibly be done to expand upon the industry's fastest-growing beer, which just had its best quarter after 9 previous consecutive ones of double-digit growth?Even fewer calories, and an organic grain bill, apparently.Brand VP Azania Andrews gave us the scoop on the new extension, due out next year:They're "taking active lifestyle and health and wellness to the