Beer in Decline and Amazon Big Issues at NBWA: Our Takes

Dear Client:After taking time to reflect after the end of the 80th NBWA Convention this week in Vegas, I've got a few observations I'd like to get off my chest on the two main hot-button issues that were discussed, while they're fresh in my mind.1. AN INDUSTRY IN DECLINE - This is perhaps the most important number to come out of the convention from Heineken USA chief Ronald den Elzen: We've lost 35 million barrels of beer in the last