Whiskey: An Emerging Threat

Dear Client:As reported last week, beer sales so far this summer have been very lackluster. IRI beer dollars are down 3% and 4.6% in volume over the Memorial Day period, without a holiday comp issue. Even craft has slowed significantly.I attended the Virginia Beer and Wine Wholesalers Association meeting last week (thanks for inviting me, VA), and while Amazon topped the bar conversation, the continued encroachment of spirits was also a hot topic of conversation. What gives? While the rise