Henry’s Hard Sparkling: An Unlikely Mich Ultra Competitor

Dear Client:During their Q4/full year earnings call last month, MillerCoors revealed plans to enter into the growing hard water space by adding a line extension to their Henry's Hard franchise with Henry's Hard Sparkling. At the time, we figured the introduction of Henry's Hard Sparkling was just a way for MillerCoors to compete against the other brands in the segment - i.e. Anheuser-Busch's SpikedSeltzer and Boston Beer's Truly Spiked and Sparkling.But MillerCoors revealed grander ambitions for the brand at their