Dear Client:Today, Diageo announces the re-crowning of its U.S. beer business from Diageo-Guinness USA (DGUSA) to Diageo Beer Company USA. In fact, Diageo Beer Company president Tom Day has already conveyed as much to distributor partners, who are in Vegas for their big sales and wholesaler meeting.In fact he told BBD that he's already gotten feedback from some "pretty large distributors" who expressed "a lot of confidence in terms of where we're taking the organization."So what does it mean to
You need a subscription to access this article.Login now or subscribe to get daily industry insights!
Log In
Forgot Password
Don’t have an account yet?
SUBSCRIBE