Study: One Out of Two Beer Shoppers Use a Mobile Device at the Shelf

Dear Client:MichaelAaron Flicker started creative consultancy XenoPsi in 1997 while in high school. Today it serves several Fortune 500 firms and also conducts work in the spirits industry (representing Heaven Hill Distillery for instance). But last week they dipped their toe into the beer industry by commissioning a research report which takes a dive into how people -- particularly young people -- choose beer brands at the point of purchase. Traditionally, we've held that highest influencing factors when choosing beer