Not Your Father’s Ginger Ale Going National

Dear Client:The Pabst-backed Not Your Father's brand is making another national play -- this time, Small Town's Not Your Father's Ginger Ale is rolling to 40 states as early as next week, with full national distribution by February 2016. It's billed as "a gruit-inspired botanical beer brewed with ginger."We asked VP of Business Development Rich Pascucci for more details. Will it go through the same distributors as Not Your Father's Root Beer? It will, he said, in order to "drive